
Being Relatable in your Market
Often in Radio you'll find yourself on the air broadcasting to a particular audience that you are clearly not a part of. It may be your filling in on a sister station, or were so keen to get your first country gig you didn't even stop to check what music the...
Why have you not started a Podcast?
Photo by Andrea Piacquadio on Pexels.com There are a lot of Campaigns to warn you against starting a Podcast because let's face it every man and there dog has one. I listen to a lot of podcasts on a weekly basis and it's probably fair to say there are podcasts...
Don’t Get Lazy (Just because it’s the end of the year)
I hear a lot of radio these days as a lot of radio stations are wrapping up for another year which is great because everyone needs a break right? The one thing I feel I have to shine the light on at the moment is the amount of regional breakfast shows that are...
How long is the perfect break (Breakfast Radio)
As a Content Director I get asked this question alot from announcers that want to make a splash in the radio industry. My response is standard across the board from Community radio, Country radio, Provincial radio and even to Metro if you're a new show to a market....