I’ve been working with a number of radio people of late who seem to be missing one key ingredient to a long career in the broadcasting industry. I often always ask one question when I speak to people who are chomping at the bit to break into the radio industry “Have you been sending out your work”?
The answer 9 times out of 10 is “No not yet, I’m waiting for…….”
It’s all about networking from the moment you decide that radio is for you! The relationships you build now will determine the success you will have later.
You are not going to grab the attention of the decision makers unless you put yourself out there. I know what your thinking “But I’ve only done a few shifts on community radio and I don’t think I’m any good”. Well the sad reality is you’re not going to improve unless you seek feedback. You don’t have to apply for jobs straight away but you should at least ask advice and build a relationship to get someone in your corner.
See in the early stages it’s all about improving your craft. You don’t see VFL players running round at Elite AFL level unless there are ready. Radio is exactly the same. Get your flying hours up in community radio or even podcasting and use your relationship connections to coach you to the next level.
If you spend 2 years growing a relationship between you and a Content Director, the moment a job comes up he/she knows how hard you’ve been working and they don’t need to think twice when it comes to filling the role.