Have you ever heard the term “You can’t please everyone”? Well in radio it rings true!
Just because you are the only FM radio station in town it doesn’t mean that you have to go after everyone. You can still back into a particular demographic and be successful.
In the example in this particular episode Magic FM are up against their sister station 5RM who are now on the FM band and a few pretty good Christian Radio stations around their broadcast area in South Australia.
For a Duopoly in a regional market that size I’d be leaning into the 30+ females for magic and leave 5RM to the 30+ Male given they broadcast the football every weekend.