Recently I caught up with a radio student who was asking for some advice on getting into Commercial Radio.

It’s fair to say it’s everyone’s dream to secure a spot somewhere in this industry but there are a few things you need to work on before you even think about siting down behind a microphone. One of those those things that some people don’t even think about is Demographics!

Who is your audience and more to the point which audience are you more suited too?

In this Weeks’s Episode of the Coaching Clinic you get to ears drop in on my conversation all about the importance of aligning your demographics.