Today on the show I want to talk to you about the importance of localism… now before we dive into this segment this week I want to make clear that localism isn’t just a few weather updates for your broadcast area. It’s actually so much more than that.

Localism isn’t just tagging a caller with the suburb of which they reside from.

Yeah those two tactics do play a small role in localism but it’s not going to make your show stand out from your competitors… Let’s have a look at some great tactics that are truly going to set you apart…