Being Relatable in your Market

Being Relatable in your Market

Often in Radio you’ll find yourself on the air broadcasting to a particular audience that you are clearly not a part of. It may be your filling in on a sister station, or were so keen to get your first country gig you didn’t even stop to check what music...
Fund Raising on the Air – Bill Scott

Fund Raising on the Air – Bill Scott

For the first time in the history of the Air Heads Podcast we stepped beyond the borders of Australia and I invited Bill Scott from Share Media (USA) to have a chat to me about Fundraising on the radio. All though a rarity radio in Australia leans on fund raising for...
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