Articles Library
Versatility: Don’t box yourself in!
If there is one thing that I've learned from my 25 years in the radio industry it's that versatility is one of your greatest weapons in your fight to keep your career alive. Breakfast announcer, Days announcer, Assistant Content Director, Drive Announcer, Content...
Ep5: The Coaching Clinic – Creative Hooking
This week on the Podcast I chat with Katrina from Positive Media in Melbourne and explore the concept of creative hooking. How can you draw your audience into what you have lined up in the next 15 mins? Getting your audience through the commercial break is your...
Ep4: The Coaching Clinic – Structure of a talk break
On this Pod Cast today I chat with Melanie and we break down the need for back announcing . When is it needed? When you have just played a brand new song that no one has ever heard. You need to give the song context as to why you have just played it on the radio. You...
A solid lesson for CDs – Direct the Content (don’t create it).
As I navigate my way through the first couple of years of being a Content Director I'm reminded constantly of the number #1 rule I used to lean into as a breakfast announcer. RULE: You'll execute your own ideas better than someone else's. I remember working in a...
100 Episodes for AIR HEADS – Top 50 Music/ Solo Jocks past and present.
To celebrate Episode 100 of the Air Heads podcast we count down the 50 best music/ solo jocks (Past and Present). Breakfast shows get a lot of love and attention in the radio industry so we thought we'd change it up a little and get around the solo guys and give them...
Ep3: The Coaching Clinic – What makes a great breakfast show?
There are some key elements that makes up a great breakfast show and in this episode of the coaching clinic we explore what is going to make an impact when it comes to those early morning hours on the radio. In this episode you'll here how a good Content Director...
